Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from fermy.co (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, paypal payment email), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOU PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy and from Recharge Payments here: https://rechargepayments.com/privacy-policy/.

We use the following services for our marketing activities:

Klaviyo for email notifications and marketing here: https://www.klaviyo.com/legal/privacy-notice

Attentive for SMS notifications and marketing here: https://www.attentivemobile.com/privacy#informationwecollect

ReferralCandy for referral purchase management and marketing here: https://www.referralcandy.com/privacy

Stamped.io for product reviews management here: https://stamped.io/privacy

We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also use the following services:

Analytics: RetentionX, LinkedIn, Hotjar

Customer Feedback and support: Re:amaze

Communication: Google Suite, Zapier

Payment providers: Stripe, PayPal

Audit and Finance: Quickbooks Online

Shipping: Shipstation, USPS (US only), Shipbob (US only), Canada Post (Canada Only)

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Facebook - https://www.facebook.com/settings/?tab=ads

Google - https://www.google.com/settings/ads/anonymous

Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Pinterest - https://help.pinterest.com/en/article/personalization-and-data

Tiktok - https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data/personalization-and-data

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CALIFORNIA RIGHTS

The California Consumer Privacy Act of 2018 (“CCPA”) permits users who are California residents to request to exercise certain rights. The CCPA distinguishes between two main roles for companies involved in the processing of Personal Data:

Business.

Service Provider.

The CCPA imposes various obligations on ‘Businesses’ as well as sets forth limitations on the ‘sale’ of Personal Data. In particular, you can request from a customer who is a ‘Business’ under the CCPA to receive information on the following:

The categories and specific pieces of your Personal Data that were collected.

The categories of sources from which your Personal Data were collected.

The business or commercial purposes for which your Personal Data are collected.

The categories of third parties with which your Personal Data are shared.

We can assure you that we will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.

Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

Provide you with a different level or quality of goods or services.

Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 18.

CHILDREN

We do not knowingly collect Personal Information from children under the age of 13 through the Website or the Services. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will delete that information from our databases.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@fermy.co or by mail using the details provided below:

FERMY FOODS

[Re: Privacy Compliance Officer]

5092 rue François Cusson
Lachine, Quebec
Canada H8T 1B3